starting out as a bold black tint, shade shift transforms into your perfect shade—ranging from soft pink to moody mauve—based on your skin’s natural pH. think of it as your personal mood ring, but for your lips.
infused with nourishing oils for a glossy, non-sticky finish, this color-changing formula reacts on contact to reveal a custom hue that flatters you. hydrating, lightweight, and totally addictive.
color-changing
high-shine hydration
universally flattering finish
you bring the energy, shade shift brings the color.
